Terms and

Conditions

Website & Consulting Services — Effective Date: 5/2026

Before you read the legal text: here is the short version.

This website belongs to Neon Alchemy B.V., a creative-technology consulting firm registered in Amsterdam. We advise organisations on IP architecture, storytelling strategy, production intelligence, instructional design, and media expansion — and we do it directly.

These terms tell you what we do, what we own, what you own, what we are responsible for, and what we are not. They apply to this website and, unless a separate agreement says otherwise, to any consulting services you engage us for.

If something is unclear, email us.

1. Company Details

Neon Alchemy B.V.

Registered in the Netherlands — Chamber of Commerce (KvK): 99870924

VAT number: NL869167364B01

Registered office: Herengracht 420, 1017 BZ Amsterdam, The Netherlands

Contact: info@neonalchemy.nl

These terms are governed by Dutch law. Any disputes are subject to the exclusive jurisdiction of the competent courts in Amsterdam, unless mandatory consumer law in your country of residence requires otherwise.

2. Applicability

These terms apply to:

• Everyone who visits this website

• Everyone who engages Neon Alchemy B.V. for consulting services — whether through a retainer arrangement, a project agreement, or any other form of engagement

• Everyone who purchases or receives access to any Neon Alchemy product, publication, or platform

Where a separate written agreement exists between you and Neon Alchemy B.V., that agreement takes precedence over these general terms in the event of a conflict.

We may update these terms from time to time. When we do, we will update the effective date at the top. Continued use of this website or our services after an update constitutes acceptance of the revised terms.

3. Nature of Consulting Services

3.1 What we do

Neon Alchemy B.V. provides strategic consulting services in the field of creative technology, including:

• IP & World Architecture — advisory services for developing, structuring, and strategically protecting intellectual property frameworks and story-world systems

• Production Intelligence — strategic consulting for media and content production processes, workflows, and organisational capability

• Instructional Design & Future Fluency — consulting on learning experience strategy, curriculum architecture, and organisational future-readiness

• Publishing & Media Expansion — strategic advisory for content distribution, editorial positioning, and media growth

Consulting services are delivered under the FLUX-ID™ framework, which is proprietary to Neon Alchemy B.V. Ongoing consulting engagements are structured under the Stay Lit retainer system.

The specific scope, deliverables, timeline, and fees for any engagement are defined in a separate proposal or service agreement. These terms govern the general relationship; that agreement governs the specifics.

3.2 Best-efforts obligation (inspanningsverplichting)

All consulting services provided by Neon Alchemy B.V. are performed on the basis of a best-efforts obligation (inspanningsverplichting) as defined under Dutch law (Burgerlijk Wetboek, Book 7).

This means we commit to performing our work with professional care, skill, and diligence. It does not mean we guarantee a specific outcome, result, or business performance.

To be direct about what this means in practice:

• We will bring our full expertise to your engagement

• We will advise based on the information available to us at the time

• We cannot guarantee that implementing our recommendations will produce a specific commercial or creative result

• Outcomes depend on many factors outside our control, including your organisation's execution, market conditions, and third-party variables

Where a specific deliverable is agreed — such as a written strategy, a framework document, or a structured programme — the obligation to deliver that specific item is a result obligation (resultaatverplichting) and will be clearly defined in your service agreement.

If you are unsure whether a particular outcome is covered as a best-efforts or result obligation in your engagement, ask us before work begins. We will tell you plainly.

4. Intellectual Property

4.1 What belongs to Neon Alchemy

All content on this website — including but not limited to text, design, graphics, photography, the FLUX-ID™ framework, methodologies, consulting tools, templates, and the Neon Alchemy name and visual identity — is owned by or licensed to Neon Alchemy B.V. All rights reserved.

You may not reproduce, distribute, modify, adapt, create derivative works from, or commercially exploit any of this content without our prior written consent.

4.2 What belongs to you

Any pre-existing intellectual property you bring to an engagement remains yours. We do not claim ownership of your existing IP.

4.3 Work product from consulting engagements

Ownership of work product created during a consulting engagement — including strategic frameworks, developed IP architectures, creative materials, and written deliverables — is defined in your specific service agreement. In the absence of a written agreement addressing ownership, the default position under Dutch law applies: rights vest with the creator unless explicitly assigned in writing.

We are transparent about this. If you want to own what we build together, we document that clearly before work begins.

5. Use of This Website

This website is for informational purposes and for facilitating engagement with our consulting services. You agree not to:

• Use this website for any unlawful purpose

• Attempt to gain unauthorised access to any part of this website or its underlying systems

• Scrape, copy, or systematically extract content from this website without our consent

• Use this website to transmit any harmful, offensive, or infringing material

• Interfere with the functioning of this website in any way

We reserve the right to restrict or terminate access to this website at our discretion, without notice, if we believe these terms are being violated.

6. Privacy and Data

We take your privacy seriously. Neon Alchemy B.V. processes personal data in accordance with the General Data Protection Regulation (GDPR / AVG) and applicable Dutch law.

The full details of how we collect, use, store, and protect personal data are set out in our Privacy Policy, available at: https://www.neonalchemy.nl/privacy-policy.

In summary:

• We collect only what we need

• We do not sell your data

• You have the right to access, correct, or request deletion of your personal data

• For questions about your data, contact us at info@neonalchemy.nl

7. Cookies

This website may use cookies and similar tracking technologies. Cookies we use fall into the following categories:

• Functional cookies — necessary for the website to operate correctly

• Analytical cookies — to understand how visitors use the site (where applicable, anonymised)

• Marketing cookies — only where you have given explicit consent

You can manage your cookie preferences at any time through your browser settings or via the cookie consent tool on this website. Full details are available in our Cookie Policy at: https://www.neonalchemy.nl/cookie-policy.

8. Third-Party Content and Links

This website may contain links to external websites or reference third-party services and platforms, including our partner podcast EMPath (Entertainment Media Path). These are provided for convenience and information only.

Neon Alchemy B.V. has no control over the content of external websites and accepts no responsibility for them. A link does not constitute an endorsement.

9. Disclaimers and Limitation of Liability

9.1 Website availability

We aim to keep this website available and accurate, but we do not guarantee uninterrupted access or that all information is current and error-free. We may modify or remove content at any time without notice.

9.2 Limitation of liability for consulting services

To the fullest extent permitted by Dutch law, Neon Alchemy B.V. is not liable for:

• Any indirect, consequential, or incidental loss arising from use of this website or our consulting services

• Loss of data, revenue, profit, or business opportunity

• Outcomes resulting from client-side implementation of consulting advice

• Errors, inaccuracies, or omissions in website content

Where liability cannot be excluded, our total liability for any claim arising from a consulting engagement is limited to the lesser of: (a) the total fees paid by you to Neon Alchemy B.V. for the specific engagement to which the claim relates, or (b) the amount covered by our applicable professional liability insurance for that claim.

In no event will our liability be less than EUR 5,000 unless a lower amount is required by applicable law.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded or limited under Dutch law.

9.3 Reliance on advice

Our consulting advice is based on the information provided to us by you and on conditions known at the time of engagement. We are not liable for consequences arising from information that was incomplete, inaccurate, or withheld. We are also not liable for changes in circumstances after advice has been delivered that affect its applicability or outcomes.

10. Payment Terms

Payment terms for consulting engagements are specified in your individual proposal or service agreement. General terms:

• Invoices are due within 14 days of issue unless otherwise agreed

• Neon Alchemy B.V. invoices in euros (EUR) unless otherwise specified

• Late payment may result in statutory interest charges under Dutch law (Wettelijke handelsrente) and suspension of services

• All fees are exclusive of VAT (BTW) unless stated otherwise

11. Retainer Engagements and Termination

11.1 Stay Lit retainer — minimum term

Ongoing consulting engagements under the Stay Lit retainer system are subject to a minimum commitment of three (3) months, payable in advance at the start of the engagement.

By entering into a Stay Lit retainer, the client agrees that:

• The full three-month minimum fee is due and payable at the time of engagement commencement

• No refund or credit will be issued for unused time within the minimum term

• Work will begin upon receipt of the initial payment unless otherwise agreed in writing

11.2 Cancellation of retainer

After the initial three-month minimum term, the retainer continues on a rolling basis according to the payment schedule set out in your service agreement.

To cancel a retainer, the client must provide written notice to Neon Alchemy B.V. before the start of the next payment period. The cancellation notice must be received prior to the date on which the next payment term would otherwise commence.

To be specific about what this means:

• Notice received before the next payment period begins — the retainer ends at the close of the current period, no further payment is due

• Notice received after the next payment period has commenced — that period is payable in full; the retainer ends at the close of that period

• Notice must be submitted in writing and sent to: Neon Alchemy B.V., Herengracht 420, 1017 BZ Amsterdam, The Netherlands

Neon Alchemy B.V. will confirm receipt of cancellation notices in writing within 3 business days. A cancellation is not effective until confirmed in writing by Neon Alchemy B.V.

11.3 Termination for cause

Either party may terminate any engagement immediately and in writing if the other party:

• Commits a material breach of these terms or the applicable service agreement and fails to remedy that breach within 14 days of written notice

• Becomes insolvent, enters administration, or is subject to bankruptcy proceedings

• Engages in conduct that is unlawful, fraudulent, or causes material reputational harm to the other party

Where Neon Alchemy B.V. terminates for cause, all fees for work completed and in-progress up to the termination date remain payable. Where a client terminates for cause due to a proven material breach by Neon Alchemy B.V., any prepaid fees for undelivered work within the current payment period will be refunded on a pro-rated basis.

11.4 Project-based engagements

For fixed-scope project engagements outside the Stay Lit retainer, termination terms will be defined in the individual service agreement. In the absence of specific termination provisions, a notice period of 30 days applies, and all work completed up to the termination date is payable.

12. Force Majeure

Neither party will be in breach of these terms or liable for any delay or failure to perform their obligations where that delay or failure results from events or circumstances beyond their reasonable control.

This includes, without limitation:

• Acts of God, natural disasters, fire, flood, or extreme weather

• War, civil unrest, terrorism, or government action

• Pandemic, epidemic, or public health emergency

• Failure of third-party infrastructure, platforms, or services outside our reasonable control

• Industrial action not involving the affected party's own workforce

The affected party must notify the other in writing as soon as reasonably practicable after a force majeure event arises, describing the event and its expected impact on the engagement.

If a force majeure event continues for more than 60 consecutive days, either party may terminate the affected engagement by giving 14 days' written notice, without liability to the other — except that fees for work already completed and delivered remain payable.

For the avoidance of doubt: financial difficulty, loss of a key person, or dissatisfaction with results does not constitute force majeure.

13. Confidentiality

Both parties understand that in the course of a consulting engagement, confidential information is exchanged. We treat what you share with us as confidential — including your business strategy, internal processes, and organisational information. We expect the same in return with respect to our proprietary methods, frameworks, and tools, including the FLUX-ID™ framework.

More specific confidentiality obligations will typically be defined in your individual service agreement.

14. Consumer Rights

If you are a consumer (a natural person acting outside of a professional or business capacity) within the European Union, you may have additional rights under EU and Dutch consumer law, including:

• A statutory 14-day right of withdrawal (herroepingsrecht) for certain distance contracts, where applicable under the Wet handhaving consumentenbescherming and EU Directive 2011/83/EU

• Rights relating to defective services under Dutch civil law (Burgerlijk Wetboek)

Note: The right of withdrawal may not apply to consulting contracts where service delivery has begun with your explicit consent and acknowledgment that withdrawal rights are forfeited upon commencement. This will be communicated clearly before any such engagement begins.

For consumer complaints or disputes, you may also contact the European Online Dispute Resolution platform: https://ec.europa.eu/consumers/odr

15. Complaints

If you have a complaint about our services or this website, please contact us first at info@neonalchemy.nl. We will acknowledge your complaint within 5 business days and aim to resolve it within 14 calendar days.

If we cannot resolve your complaint to your satisfaction, you have the right to pursue alternative dispute resolution or to bring a claim before the competent Dutch court.

16. Governing Law and Jurisdiction

These terms are governed by the laws of the Netherlands. Any disputes arising from or in connection with these terms that cannot be resolved amicably will be submitted to the exclusive jurisdiction of the competent court in Amsterdam.

Where you are a consumer in another EU member state, the mandatory consumer protection laws of your country of residence may also apply.

17. Miscellaneous

If any provision of these terms is found to be invalid or unenforceable, the remaining provisions continue in full force.

Our failure to enforce any right or provision does not constitute a waiver of that right.

These terms, together with any applicable service agreement and our Privacy Policy, constitute the entire agreement between you and Neon Alchemy B.V. with respect to your use of this website and our consulting services.

This document was last updated: 5/2025. Neon Alchemy B.V. — Amsterdam. Story is how companies become human. We handle that part.